Dynamic pricing is now live across every Looper account. Bays adjust their price automatically based on time of day, day of week, historical demand, and — for venues that opt in — the outdoor weather forecast.
How it works
The pricing engine looks at three signals before setting a rate for any given hour:
- Historical booking density for that exact hour and day of week
- Current week’s remaining open inventory versus typical pace
- Outdoor weather forecast, when enabled, since golfers shift indoors on bad-weather days
“Friday 7pm used to be the same price as Tuesday 2pm. That never made sense, and our members noticed.”
Early results
Venues that enabled dynamic pricing in the beta saw average revenue per bay-hour rise 9% in the first month, driven almost entirely by better pricing on already-popular slots rather than discounting slow ones.
Pricing floors and ceilings are configurable per venue, so operators keep full control over how aggressive the automation gets.